✦ OVER 10,000 INSTALLS

Your attention
is finite.

Most apps treat it like it isn't. Subtract blocks the noise, holds your goals, and gets out of your way.

— Built for people who are tired of optimizing.

The Problem
You don't have a focus problem. You blocked Twitter. Now you're on Reddit. You downloaded a habit tracker. Now you're tracking your habit tracker. You have 47 browser tabs and a notes app with 300 untitled documents. You're not undisciplined. You're just drowning in decisions. Every app you've added to solve the problem is now part of the problem.So we stopped adding.
The Via Negativa Manifesto

More is not
the answer.

More apps don't fix the app problem.

More goals don't fix the goal problem.

More systems don't fix the system problem.

The only thing that fixes the problem is removing the problem.

This is via negativa — the ancient idea that you improve by subtraction, not addition. You find the signal by eliminating the noise. You find clarity by removing contradiction.

The productivity industry doesn't want you to know this. It profits from your dissatisfaction. Your unoptimized life is its business model. Every new feature, every new framework, every new app is built on the assumption that you need more.

You don't.

Subtract is built on three rules:

01

Every feature must remove friction, not add it.

02

If it creates a new habit to manage, it doesn't belong here.

03

The best version of this tool is one you forget you're using.

We delete anything that fails those rules.

We'll keep deleting.

Use what works. Drop what doesn't. Keep moving.

FOUR THINGS. NOTHING ELSE.

Everything you need.
Nothing you don't.

twitter.com
reddit.com
youtube.com

Website Blocker

The sites that steal time. Gone.

Moodboard

Collect what inspires you. Ignore everything else.

Remove the unnecessary so that the necessary may speak.

— Hans Hofmann

Daily Quote

One moment of clarity. Every morning.

Ship the extension
Write every day
Read 20 pages
Optimise morning routine
Learn Rust

Goal Tracker

Three goals. That's it. That's enough.

SOON
cmd
K

Command Palette

Everything, one keystroke away. Coming soon.

No streaks
No gamification
No algorithm
No infinite scroll
No re-engagement emails
No dopamine tricks

Free.
Always.

The core product costs nothing. No trial. No credit card. No catch.

Free

✦ CURRENT PLAN

Already installed? Add to Chrome — it's free

Support Subtract

Subtract is free. If it's given you your time back, pay it forward. No subscription. No obligation. Just a one-time contribution if it feels right.

Secure payment via Flutterwave. No account required.

COMING SOON

Pro

Pricing TBD

  • Cross-device sync
  • Advanced goal templates
  • Custom focus sessions
  • Priority support
Not available yet
FAQs

Questions? We don't have many answers.

But here's what we know.

How is this different from Momentum or other new tab extensions?

+

How is this different from Cold Turkey or other site blockers?

+

What's the point of a Moodboard if I can just use Pinterest?

+

Do I really need a goal tracker? Can't I just remember my goals?

+

Does the site blocker actually work, or is it easy to bypass?

+

Is this actually free?

+

What happens to my data?

+

Will you ever add streaks, gamification, or social features?

+

What if I use this to feel productive while still procrastinating?

+

How do I uninstall?

+

Where can I contact you?

+
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
Stop optimizing. Start existing. Add Subtract to Chrome →
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