Most apps treat it like it isn't. Subtract blocks the noise, holds your goals, and gets out of your way.
— Built for people who are tired of optimizing.
More apps don't fix the app problem.
More goals don't fix the goal problem.
More systems don't fix the system problem.
The only thing that fixes the problem is removing the problem.
This is via negativa — the ancient idea that you improve by subtraction, not addition. You find the signal by eliminating the noise. You find clarity by removing contradiction.
The productivity industry doesn't want you to know this. It profits from your dissatisfaction. Your unoptimized life is its business model. Every new feature, every new framework, every new app is built on the assumption that you need more.
You don't.
Every feature must remove friction, not add it.
If it creates a new habit to manage, it doesn't belong here.
The best version of this tool is one you forget you're using.
We delete anything that fails those rules.
We'll keep deleting.
Use what works. Drop what doesn't. Keep moving.
The sites that steal time. Gone.
Collect what inspires you. Ignore everything else.
Remove the unnecessary so that the necessary may speak.
— Hans Hofmann
One moment of clarity. Every morning.
Three goals. That's it. That's enough.
Everything, one keystroke away. Coming soon.
The core product costs nothing. No trial. No credit card. No catch.
Already installed? Add to Chrome — it's free
Subtract is free. If it's given you your time back, pay it forward. No subscription. No obligation. Just a one-time contribution if it feels right.
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Pricing TBD
But here's what we know.
